Learn Why Hospitality and Retail Brands Like Marco Polo Hotels, 3M, Qatar Airways, Tokio Marine Asia, and more use SocialMetric to Generate Sales and Measurable Engagement and How You Can Too!
Everyone knows the importance of being on social media but how do you justify the costs of hiring one marketer, one developer, and one designer to execute your social media marketing campaign?
Furthermore, without a proven track record of demonstrating ROI, the task of hiring three individuals in-house is a costly experiment.
However, when gotten right, Social Media marketing allows you to target your niche and constantly interact with your consumer at a fraction of the cost. This is an ideal solution for the climbing cost of print and the fragmentation of media that have diversified our consumer attention.
So, instead of experimenting and losing out on opportunity cost, come find out how our team can bring you the results you desire. Here at, SocialMetric we use a proprietary methodology, C3 System, to map out the strategy that we deliver results to our clients.
|Listening to the Conversation|
|Identify Strategic Objective||Before any execution, a social media campaign must be in line with the client’s marketing strategy. In this phase, we will explore the client’s strategic objective and assist in translating it into a social media strategy.|
|Establish KPI||From the strategic objective, KPI’s are set up to track and measure the effectiveness of a campaign. There are 24 different types of ROI that can be tracked. View this video for more information click here.|
|Set Social Media Monitoring||An analysis report will be produced to find out what people are talking about the client or its related industry on social media platforms (Facebook, Twitter, Forums, Blogs, etc.).|
|Growing the Community|
|Media Buys||Split testing strategy will be executed on all media buy and will be monitored daily, selecting the advertisements that have generated the best results for the client. Bidding strategies may also be changed along the way as Social Metric aims to reduce the cost-per-click of the Facebook advertisements.|
|Integration||In this phase we will also explore other opportunities to leverage on what the client already have to grow their following on Facebook. This could be from their website, e-mail database, in-store posters, etc.|
|Engage Influencers||The third strategy to garner more following is through careful sourcing and selection of influencers. The appropriate influencers will be recommended and relationships will be grown.|
|Engaging the Customers|
|Map Content Strategy||A Brand Audit session will be done to sift out the brand’s core values and to build a concrete brand persona and buyer’s avatar allowing us to create content that will hit the audience at the heart.|
|Set Up Engagement Framework||In setting up an engagement framework, the 3 key components in captivating your audience’s attention are content management, word of mouth campaign and social relationship management.|
|Monetize And Measure||Finally, through the campaign effort, results will be promptly tracked and reported for follow up actions.|
- Generate sales leads from your social media marketing?
- Reactive a cold community on Facebook page?
- Combat against Facebook’s decreasing reach and continue to gain measurable engagement with your community?
Are you looking to…